History
The Audi name is almost as old as the auto industry itself. The first Audi was the second company founded by August Horch. Since the right to Horch’s name was owned by his first company, he chose its Latin translation: Audi. In 1932, Audi merged with Horch and two other companies, DKW and Wanderer. The four ring emblem recognized as the Audi logo today is a tribute to that origin. The German recovery efforts from World War II precipitated more mergers and acquisitions before Audi reemerged as a subsidiary of Volkswagen.
Exterior Design
How much and when the face lift will affect the body style is uncertain. Walter de’Silva, designer of the original Audi A5, once said he wanted to make the car look like it was moving, even when it was parked and still. It is likely that the feel of flowing lines will be retained, but most prognosticators agree that the front grille will be completely restyled and updated.
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